How to Keep Your Email from Hitting the Trash

If you’re on any type of social media, you’re probably inundated with “friend” requests or invites to connect. It happens every day.

I don’t know about you, but I receive so many spam emails from people I’ve connected with. Only one of my hundreds of connections was considerate enough to ask (through LinkedIn) if they could add me to their mailing list. And I really appreciated that. I looked at what they did and said “yes.”

Truthfully, I didn’t connect with you to be added to your email list. Even though it’s totally legal.

I appreciate your effort. I mean, someone had to put my email address in to your database.

Now, if you’re still planning on adding your new connections to your email list without asking, do yourself a favor …

… take the time to look at their website BEFORE you send that email for your services or products.

Nothing says “I really don’t care” or “I absolutely didn’t look at your website” like sending an email to someone who specializes in what you’re offering.

Trash. Pretty sure that’s where it’ll go.

And if you send an email stating you tried to get ahold of them earlier but couldn’t, that’s probably trash, too. Because I know if you tried to get ahold of me, you would have. Contact information isn’t stealth … it’s in plain sight. Most contact info is. And every form of social media has a messenger.

Oh, and please, double check the spelling of someone’s name. If I receive an email where my name is misspelled (first, last, it doesn’t matter) …

… TRASH. Obviously, you weren’t paying any attention at all.

Not only will I unsubscribe, but you may be blocked on many levels. That’s just lazy and bad business.

Why would anyone want to do business with someone who didn’t take the time to look at their website or get their name right?


Want to know more about email laws and the CAN-SPAM Act? Check out this article:

Best Practices for Email Marketing: Practical Tips for CAN-SPAM Act Compliance


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