I was speaking with a prospect one day and she told me the current person she had working on her copywriting and social media didn’t do any SEO. She didn’t understand the importance of it anyway.
I was like, “What?!” You should’ve seen the look on my face.
I was amazed (more like shocked) there was anyone out there that doesn’t apply SEO to any of their copywriting.
Because SEO is very important. In fact, it’s critical.
Despite the many rumors, articles, and speculation, search engine optimization (SEO) is far from dead. It’s the process of structuring a web page – and all of its copy – so it can be easily indexed by the search engines. It also makes it easier for your readers to understand. Without it, your site will probably end up on page “infinity” instead of page one of any search engine.
For example, if someone is looking for blue widgets, they would type “blue widgets” in the search engine search bar. Let’s say your company sells blue widgets. If this phrase isn’t anywhere on your website, the search engines won’t find you.
I know this is a super simple example, but you get the point.
And since most people don’t go past the fifth suggestion on the first page of any search engine anyway, you’ll never be found.
That could be detrimental to your business. Not exactly what you want or need.
As search engines have become more and more sophisticated (they change all the time), they still can’t see a webpage the same way we do. And with every change they make, SEO techniques also change. The process of researching the best keywords and keyphrases and their placement have become more technical as well, which is good news for you.
You can’t just write something and throw it on your website, expecting it to be found. SEO adds proper, essential structure to your content, so search engines will find it.
Unless you don’t want to be found … DON’T hire someone to do any writing work for you that doesn’t do SEO. You’ll be missing out on many visitors (and potential customers) to your website.
Your bottom line will appreciate it.