Hi, I’m Kellie Craft—Founder and Senior Managing Member of Frog Communications, LLC.
For more than 30 years, I’ve worked in both the corporate world and the small business space, helping brands grow, communicate clearly, and actually connect with the people they’re meant to serve. I’ve worn a lot of hats over the years—digital marketing strategist, project manager, content creator, researcher, and problem-solver—but at the core of it all is one thing:
I help turn ideas into impact.
My background spans digital marketing, social media, business communications, and technology, with over 15 years of experience in IT, accounting, insurance, and consulting. Translation? I don’t just write pretty words—I understand how businesses work behind the scenes, and I know how to create messaging that moves people to act.
Training, Education & Experience
I believe in sharpening my skills and staying grounded in proven strategies. My background includes:
- Bachelor of Science in Business/Communications – University of Phoenix
- Extensive copywriting training through American Writers & Artists Inc. (AWAI)
- Member of AWAI’s Circle of Success and Professional Writers’ Alliance
- Certified SEO Copywriter through the SEO Content Institute
- Dan Kennedy’s Business of Copywriting Academy
I’ve also had the opportunity to learn from some of the top names in copywriting and marketing, including:
- Steve Slaunwhite
- Bob Bly
- Heather Lloyd-Martin
- Nick Usborne
- Joshua Boswell
- Gordon Graham
- Jay White
- Pam Foster
- Jon Morrow
- Dan Kennedy
(And yes—learning from the best means I bring that level of thinking into everything I do for you.)
What I’m Building Right Now
These days, my work is deeply rooted in faith and purpose.
I’m the creator behind Surviving Salvation, a growing ministry focused on helping people navigate life after finding Jesus—because faith doesn’t remove life’s challenges, it reframes them. I currently have multiple books available on Amazon, with more on the way, including my upcoming book Hearing God.
I’ve also written The Imperfect Survival Guide to Writing—a humorous, honest guide for anyone who wants to write a book but keeps getting stuck somewhere between perfectionism and procrastination. (It happens to the best of us.)
More Than Business
Beyond the work, the strategies, and the writing…
My greatest joy is being a mom to my incredibly smart and amazing daughter. She’s my why behind everything I build.
I’m also a member of Celebration Church in Georgetown, Texas, where my faith continues to grow and shape the way I live and serve others.
Why It Matters
This isn’t just business for me.
I believe your work—your message—matters. Whether you’re building a business, writing a book, or leading a ministry, you’re here to help people. My role is to help you communicate that clearly, confidently, and in a way that actually reaches the people you’re called to serve.
And yes… we might even have a little fun along the way.