Part 1 – Customer-Focused Content
Let’s talk about your website … That ever-changing, ever-evolving piece of technology you and your business cannot live without. You know you need it, but it can be such a hassle.
Perhaps you paid a lot of money to get it “just right,” but don’t ever fall into the trap of thinking your website is perfect and nothing ever needs to be changed.
- Nothing is perfect; and
- Something always needs to be changed. Your website may be “perfect” one day, but will need changes in some form or fashion by the end of the week. You can count on it.
Google constantly changes their algorithms so it’s harder to get on page one and stay there. This makes it almost impossible for people to find you unless your website is properly structured and well written.
Step back and take a look at your website with a “customer focus.” Ask yourself:
- Does it just look “okay?”
- Do you think it could be better?
- What’s its main focus?
- Does it appeal to your visitors or is it all about you?
Have someone you trust take a look at it. What’s their opinion? Would they buy from you?
Changing your content on a consistent basis (and doing some other things – we’ll get to those later) is just the beginning to ensuring a good ranking for your website. The bottom line is a good ranking means prospects will find you when searching.
Here are three steps you NEED to take if you want to be found by the right people:
- Identify your target market. You have to know who your target market is before you begin. Without this knowledge, you can’t make your website customer-focused. All your keywords and content must be familiar to the way your prospects and customers are thinking when they do an online search. And, you won’t know this unless you really know who they are.
- Organize your site for your customers. Come to the understanding your website is not about you or your business. Yes, it’s about what you have and can offer, but more importantly, it’s about how you can help your prospects and customers. You have to show them (through your website content) how you can help them with what they’re looking for. Your website cannot portray an “it’s MY website” and “it’s MY business” attitude. You won’t attract the customers you want, and not near as many as you’d like.
- Include key strategies in your content. Make sure the following items are addressed in your content. If you want your prospects to find you (and buy from you), these are not an option:
- Address what they’re looking for.
- Show how you can help them in the best possible way.
- Solve their needs and “pain” with simple solutions that will bring them the relief they need. This will make them very happy. Happy prospects become returning customers.
- Make it as easy as possible for them to make a purchase (do you have a “call to action” everywhere there should be?), learn more, or contact you with questions.
Apply the “customer focus” items listed above to your website today. This will improve your search engine rankings and customers!