During a conversation with a prospect, she told me the current person working on her copywriting and social media didn’t do any SEO. She said she didn’t understand why it was so important.
I was like, “What?!”
I was amazed (more like shocked)! I couldn’t believe anyone out there that doesn’t apply SEO to any of their copywriting.
Because SEO critical.
Why everything you write needs SEO
Despite the many rumors, articles, and speculation, search engine optimization (SEO) is far from dead. It’s the process of structuring a web page – and all of its copy – so it can be easily indexed by the search engines. It also makes it easier for your readers to understand. Without it, your site will probably end up on page “infinity” instead of page one of any search engine.
For example, if someone is looking for blue widgets, they would type “blue widgets” in the search engine search bar. Let’s say your company sells blue widgets. If this phrase isn’t anywhere on your website, the search engines won’t find you.
I know this is a super simple example (it gets more complicated than that), but you get the point.
And since most people don’t go past the fifth suggestion on the first page of any search engine anyway, you’ll never be found.
This could be detrimental to your business. Not exactly what you want or need.
Search engine algorithms constantly change, which changes how someone’s document gets to be on “page 1.” With every change they make, SEO techniques also change. As a result, the process of researching the best keywords and keyphrases and their placement have become more technical as well, which is good news for you.
You can’t just write something and throw it on your website, expecting it to be found. SEO adds proper, essential structure to your content, so search engines will find it.
Get Found in the Search Engines
If you’re serious about getting found in the search engines (not on page “infinity!”) … DON’T hire someone to do any writing work for you that doesn’t do SEO. You’ll be missing out on many visitors (and potential customers) to your website.
Your bottom line will appreciate it.