Do you know how many people are visiting your website? Are you asking them to leave contact information, such as an email address?
Even if your website is wildly successful in selling products or services, you need a way to capture visitors’ information.
Capture that email address.
Give away something free. A free report, a free pass to somewhere, a free membership to your forum, coupons for their next service with you, or simply to join your mailing list for exciting stuff and updates. It must be important enough to your readers that they want to give you their email address.
Lots of Images!
Marketing Sherpa reports, “image-heavy landing page got 29% more conversions than the copy-heavy version.” And this was for the home delivery of a newspaper! They also reported that an insurance website reported 638% more conversions from a large image on the landing page!
People like pictures and visuals, not a lot of words.
What do your lead pages, landing pages, and website, in general, look like?
Blogging. Yes, blogging.
Do you have a blog? If so, have a comment section so your readers can give you feedback. Make sure a name and email address are required to post a comment.
If you don’t have a blog, why not? Blogs are a very effective way of getting your products or services out to the world. Or your valuable observations and opinions.
Click HERE to check out my blog on the importance of blogging.
Are you using Social Media effectively?
Ask yourself:
- Would you like to reach a wider universe of prospects?
- Would you like to increase your conversion rates?
- Would you like to increase customer loyalty?
- Would you like to improve your search engine rankings and site visits?
If you answered “YES” to any of these, you need to either start using social media or change your approach.
Why is social media so important to you and your business? Because more and more people are making purchases right from Social Media sites, you want your business to be the one they’re buying from.
Click HERE to read my blog on why social media is so important for YOUR business.
Click HERE to see my Social Media services.
What are you waiting for?